McCaffrey Brands was born from the idea that the same dedication, discipline, and passion that drive success on the field can also build something meaningful off of it. After more than a decade in the NFL, Ed McCaffrey knew that life after football was an opportunity to create products and experiences that brought people together and supported healthier lifestyles.
Drawing inspiration from Ed’s own upbringing and Lisa McCaffrey’s family legacy of athletic excellence, the McCaffreys envisioned a company rooted in their core values: commitment to quality, respect for community, and a genuine love of good food. What started as a small endeavor to provide nutritious pantry staples and local products quickly grew into a broader mission—helping families everywhere make better choices without compromising on taste.
From the earliest days, McCaffrey Brands has been shaped by teamwork. Over time, that spirit of collaboration has fueled the company’s growth and inspired a loyal following of customers who believe in what we do.
Today, McCaffrey Brands stands as a reflection of the family’s journey: a shared commitment to authenticity, wellness, and the simple joy of gathering around the table. It’s more than a business—it’s a way to carry forward the values that have always defined the McCaffrey name.
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During his time with the Broncos, Ed launched “Ed’s End Zone O’s” – a honey-combo style cereal that tied together his gridiron legacy and playful family branding in breakfast aisles.
Since 1998, McCaffrey Rocky Mountain began with Ed’s personally taste-tested spicy brown mustard (and later horseradish sauce), inspired by his healthy-eating habits, tailgate traditions, and upbringing in the Rockies. It is still available today!
This boxed macaroni & cheese featured Ed McCaffrey’s nickname and image, marking the third addition to his growing line of consumer food products.
Launched in early 2025, McCaffrey Protein Bites are plant-based, gluten-free, non‑GMO snacks designed with athlete‑driven nutrition in mind, born from Ed’s vision to provide clean, performance-focused fueling for his own family and others
During his time with the Broncos, Ed launched “Ed’s End Zone O’s” – a honey-combo style cereal that tied together his gridiron legacy and playful family branding in breakfast aisles.
Since 1998, McCaffrey Rocky Mountain began with Ed’s personally taste-tested spicy brown mustard (and later horseradish sauce), inspired by his healthy-eating habits, tailgate traditions, and upbringing in the Rockies. It is still available today!
This boxed macaroni & cheese featured Ed McCaffrey’s nickname and image, marking the third addition to his growing line of consumer food products.
Launched in early 2025, McCaffrey Protein Bites are plant-based, gluten-free, non‑GMO snacks designed with athlete‑driven nutrition in mind, born from Ed’s vision to provide clean, performance-focused fueling for his own family and others
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